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About HED Cycling Products

Founded in 1984, HED Cycling Products is a family-owned manufacturer dedicated to engineering the world's fastest and most aerodynamic bicycle wheels. Based in Minnesota, we combine rigorous wind-tunnel testing with high-quality craftsmanship to push the boundaries of cycling performance for athletes worldwide.

Our Mission

Our mission is to provide every cyclist with the most advanced, aerodynamic, and reliable equipment to achieve their peak performance on any terrain.